Listing Presentation for sellers

Thanks for coming to view my general listing presentation. When we meet, I will detail the additional steps to take with your specific property, so it can be quickly SOLD!

Below are the steps in this presentation. At the top of each section there is are arrows to jump to the previous or next section.
Your Goal

Is to sell your home:

  • As quickly as possible
  • For as much money as possible to you $$$
  • With the most favorable terms for you
  • With ease, as little stress and inconvenience to you as possible

Our teamwork is critical as is communication and cooperation to ensure a successful sale.

Miguel's Objective

My objectives during our meeting:

  • Listen carefully so I understand your objectives
  • Review your property
  • Explain the home selling & marketing process
    • My responsibility
    • Your responsibility
  • Help you price your property
  • Advise on how to prepare for showings
  • Keep you informed along the process over time
  • Get your place SOLD!
Results & Resume

Proven results are the best indicator for future success in the sale of your property.

Below are Miguel's 2021-2023 Northern Virginia averages as it pertains to: time from list to contract, and, what percent of list price is achieved for the sellers.

days sellingof ask price

On average, Miguel will sell your home for agreed list price in short order.

So, what makes Miguel so capable of selling your property?
  • 19 years full-time experience
  • Top 5% Realtors Nationally
  • 19 year average 94% successfully selling past listed homes (contrast to about 40% sellers do not sell)
  • Over 90% of my past closed sales are referrals from satisfied clients
  • For 12 years, served in different capacities at my local association of Realtors. Recognized and trained at the Northern Virginia and Virginia Leadership Academy.
  • Thru advanced studies and experience, achieved most prestigious designations:
    CRS - Certified Residential Specialist
    ABR - Accredited Buyer Representative
    CIPS - Certified International Property Specialist
    SRES - Senior Real Estate Specialist
    GRI - Graduate of the Realtor Institute
    ePro - internet and tech savvy
    Prior to real estate was a corporate sales & marketing executive with a successful 23-year career.
Why Keller Williams Realty?
  • #1 in the United States
  • Leaders in the Luxury Market
  • Our best-in-class service disrupts the status quo.
  • With expertise in real estate, entrepreneurship, technology, and more, our leaders have the tools to clear a path toward success.
  • As the largest, fastest-growing real estate franchise in the world, Keller Williams is at the forefront of tech, training and culture.

What does this mean for you?
More technology and resources to help sell your property faster

Listing Process
Listing Appointment
  • Meet with you
  • Review property
  • Discuss plans
  • Sign representation agreement

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Prepare property
  • Agree to improvements
  • Declutter your property - either, take with you, give away, or discard
  • Clean & landscape plan
  • Advise on preparing home for showing
  • Finalize price just before coming on the market
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Activate Listing
  • Professionally photographed
  • Notify agents of property details
  • Enter in MLS, place sign, brochures & lockbox
  • Implement Marketing
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  • Review offer(s)
  • Call lenders and verify funds
  • Negotiate with buyer(s)
  • Ratify contract

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Contract to Close
  • Home inspections (e.g., general, well, septic, pest)
  • Appraisal
  • Loan approval
  • Contingencies removed
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  • Move out of property
  • Pre-settlement inspection
  • Settlement & Recordation
  • Receive proceeds
Professional Photos
The photo quality presented on-line of your ready to go on the market property, coupled with promotion is key in attracting buyers. Photos online are usually the a key property presentation, since 94% of buyers search online and make decisions based on what they see. That is why Miguel hires professional photographers to ensure your property is presented in the best possible light. Here are some past examples:

Marketing Plan

Property condition and upgrades vis-a-vis competition and recent sales will impact the sale price.

Price is the most important element to get right, else all other aspects are futile. In today's world, appraisers, agents and the public have easy access to recent sold prices and make judgements of market values. So, it is critical to get this right, to get it sold!

Promotion is achieving the correct communication to each target at the right time to advance the sale of your property.


Condition - Is the home well-maintained both inside and out? Updates? Upgrades? Curb appeal?

Location - Is it close to schools, shopping, churches, public transportation, offices, etc.?

Competition - What is the condition, price, and availability of similar properties for sale nearby? How many are for sale?

Sold Competition - What did similar size, style and homes nearby sell for recently? How many have recently sold?

Selling timetable - Do you need a quick sale? Can you afford to wait for your price?

Market Conditions - Are homes like yours in demand? How quickly do homes like yours sell?

Mortgage market - Are mortgage interest rates and requirements stable or changing? Historical trends

Promotion Plan

The first question to ask is "where should the agent place their efforts to get your property sold?" The obvious answer is where buyers are looking to find out about properties. This will help us focus promotion efforts to sell your property. To help answer that question we obtain 2019 research conducted by the National Association of Realtors wherein they asked buyers the following questions:

"What information sources do you (buyers) use during the home search?" Not surprising to realize that 93% said online searches. Besides internet usage, 87% of buyers obtain information from their real estate agent.

The next question to ask is "Where did you (buyers) first see the home you eventually purchased?" The info below provides the split of answers given:

  • 52% - Internet
  • 29% - Real Estate Professional
  •   6% - Yard Signs
  •   6% - Friends, relatives, neighbors
  •   4% - New construction
  •   3% - Knew the seller

Since being listed online is so important, Keller Williams Realty listings are syndicated to all the area brokerage websites, as well as many more websites. This gives your property maximum exposure.

Now with this information you will better understand where efforts should be placed to get your property Sold!

After professionally photographing your property, we will use images in all marketing materials.

1. Virtual Open House Tour, for internet exposure everywhere. And given the constraints of some buyers or sellers, this may be what causes the buyer to buy without ever visiting the property.

2. As real estate agents represent 97% of all area buyers, it is imperative that agents become aware of your property even before it goes on the market for sale. Emails like this example have gone to agents whom have shown their buyers and purchased the property:

3. Install Electronic Lock Box - and this coupled with on-line scheduling, will provide access for other Realtors, and track when they visit.

4. By targeting potential buyers (renters, move up buyers and downsize buyers) & neighbors, this generates interest quickly, yields a quicker sale at a higher price, which is what sellers want.

just listed postcard

5. Communicate via office promotion & company network

6. Order & install For Sale yard sign to attract people interested in the neighborhood

7. Open Houses in the Multiple Listing Service (MLS), and with directional signs to the property (as allowed).

8. Full color Marketing Brochure, which helps the prospective buyer remember what the home had so they can reference it more easily and access information. Also prepare fact sheets to be left in the home with brochure, so that the buyer will have key information to be able to act.



  • Communication with frequency and method agreed
  • Provide marketing statistics & Open House traffic
  • Continuously review pricing strategy
  • Negotiating skills to get you top dollar
  • Estimate Net Proceeds on all offers
  • Coordinate all needed inspections
  • Coordinate all transaction documentation

Miguel achieves 93% of his business through past clients and their referrals. His clients trust him. They know he is knowledgeable, and respect his advice. So, who better than his clients to let you know what he has done for them so you can realize what he can do for you? So, click on his Raving Reviews to see.

Fill out the following form if you want Miguel to contact you.

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